From ice breaking to deal-making - Pro Universitaria

Descriere - From ice breaking to deal-making

Designed as a short and concise guide to intercultural communication and business negotiation, From Ice Breaking to Deal-Making aims to provide a framework for acknowledging cultural difference and for understanding the complex and complicated issue of (business) communication in cross-cultural settings. The red thread of the book connects three fundamental elements, namely culture, communication and negotiation, in an architecture that seeks to enhance self-awareness and awareness of the way(s) in which cultural differences impact communication in both domestic and international environments.